Indonesia Aims to Shine at ITB India 2025

Indonesia is preparing to make a significant impression at ITB India 2025, showcasing the essence of Wonderful Indonesia in Mumbai and beyond. The country’s tourism ministry aims to attract 800,000 Indian tourists this year, positioning Indonesia as a prime destination for leisure, culture, and wellness.

Ahead of the three-day event, Business Matching sessions were conducted by the Ministry in Kolkata on August 27 and in Bengaluru on August 29. During these meetings, 29 Indonesian sellers connected with Indian buyers to forge new partnerships and boost interest in Indonesian tourism products.

According to Dedi Ahmad Kurnia, “India is one of the fastest-growing outbound markets and our fifth-largest source of international arrivals. Through ITB India, we want to enhance Indonesia’s brand and keep our destinations at the forefront of Indian travelers’ minds.”

As predictions indicate that India’s outbound travel is set to reach 29 million international trips by 2025, Indonesia’s active participation in ITB India reinforces its dedication to becoming a favored choice for Indian tourists craving nature and culture.

What to Expect from Indonesia at ITB India

Scheduled for September 2-4, 2025, the Wonderful Indonesia Pavilion will showcase 20 major sellers from Jakarta, Bali, and Yogyakarta, alongside captivating experiences aimed at global buyers. Noteworthy destinations beyond Bali include Lake Toba, Borobudur, Bromo Tengger Semeru National Park, Raja Ampat, and Labuan Bajo. Additionally, three emerging Regenerative Destinations: Bali, Jakarta, and Batam-Bintan will be highlighted. Visitors can also explore Indonesia’s wellness culture through tastings of jamu, the nation’s traditional herbal beverage, now tailored for contemporary lifestyles.

Interactive daily tastings, cultural performances, and workshops such as batik art will illustrate how Indonesia’s rich heritage and creativity blend seamlessly.

Ni Made Ayu Marthini remarked, “Indonesia is inherently connected to wellness tourism due to its ancient healing practices, diverse cultures, and stunning landscapes. Our involvement at ITB India aims to inspire Indian travelers to experience Indonesia in profound, meaningful ways.”