Riyadh Air Forms Alliances with Milaf Global Food Company and Saudi Coffee Company
Riyadh Air partners with two local companies to enhance in-flight experiences with authentic Saudi coffee and dates.
Riyadh Air Forms Alliances with Milaf Global Food Company and Saudi Coffee Company
To bring authentic Saudi coffee and dates to guests across flights and premium lounges.
Riyadh Air
Riyadh Air, the new national carrier for the Kingdom of Saudi Arabia, has signed two strategic Memorandums of Understanding (MoUs) with Saudi Coffee Company and Milaf Global Food Company. Through these partnerships, Riyadh Air aims to enhance the onboard experience by offering signature Saudi coffee blends and a selection of premium dates harvested from local farms.
This initiative supports Saudi Arabia’s Vision 2030 goal of promoting local culture and cuisine within the tourism sector, allowing passengers to savor the Kingdom’s rich heritage during their flights.
Key Highlights:
- Riyadh Air will feature Saudi coffee blends from regions famed for their high-altitude coffee cultivation, ensuring quality and authentic flavors.
- Premium dates such as Ajwa and Sukari will be offered, representing the top quality from Milaf Global Food Company.
- A new Cola beverage made from natural date extracts will also be introduced aboard.
Adam Boukaidia, Chief Financial Officer of Riyadh Air stated: “These partnerships enrich our guest experience with genuine cultural touches and create lasting value through collaboration with PIF companies.”
Moreover, Bander Alqahtani, CEO of Milaf Global Food Company, commented on their alliance: “The partnership with Riyadh Air is a step toward making Milaf an integral part of the modern Saudi travel experience.”
Finally, Khalid AbuTheeb, CEO of Saudi Coffee Company shared: “Our collaboration marks a strategic step towards enhancing the travel experience with our premium Saudi coffee in distinguished travel settings.”
Together, these efforts signify Riyadh Air’s commitment to not only improve travel comfort but also embody Saudi hospitality and culture in every journey.
