Millennium Hotels Partners with PKFARE

Global travel product aggregator PKFARE has announced a significant partnership with Millennium Hotels and Resorts (MHR). This collaboration is set to expand MHR’s global distribution capabilities through PKFARE’s extensive network, featuring over 2,000 diverse clients.

This alliance aims to provide seamless access to Millennium’s premium inventory for PKFARE’s partners while enhancing operational efficiencies to drive consistent booking growth for Millennium.

Expanding Global Reach

Paul Er, MHR’s Vice-President for GSO and Sales in Asia, stated: “This partnership enhances Millennium Hotels and Resorts’ global reach by showcasing our premium inventory across key high-value channels. Through PKFARE’s extensive distribution network, we expect to drive strong booking growth and broaden our customer base worldwide.”

On the other hand, Jason Sui, co-founder and Senior Vice-President of PKFARE, remarked: “We are honoured to partner with Millennium, a respected leader in hospitality. By integrating world-class inventory with our automated, AI-driven distribution technology, we’re empowering both suppliers and clients to thrive in a competitive travel landscape.”

In the first half of 2025, PKFARE’s direct-contract hotel network has reportedly grown by 56%, striking partnerships with numerous prominent hotel groups such as Archipelago, Chroma Hospitality, Ormond Group, Vinpearl, Cross Hotels & Resorts, and Tolani Hotels. PKFARE remains committed to innovating within hotel distribution through strategic alliances and cutting-edge distribution technologies.