Ascott Accelerates Expansion of Oakwood Brand with New Signings
Ascott Limited has ramped up its Oakwood brand by signing 16 new properties, focusing on the growing bleisure travel market.
CapitaLand Investment’s lodging unit, The Ascott Limited, recently announced significant growth for its Oakwood brand, marking a 30% increase in property signings in 2024. This growth responds to the increasing demand in the “bleisure” travel sector, which combines business and leisure.
Overview of New Properties
In 2024, Ascott signed 16 new Oakwood properties, including:
- Oakwood Suites Chongli in Zhangjiakou City, Hebei Province, China, a ski resort.
- Oakwood Ha Long located near Vietnam’s UNESCO World Heritage site, Ha Long Bay.
- Oakwood Hotel & Apartments Grand Batam in Indonesia, known for its serene water views.
Market Trends
The Oakwood brand is adapting by offering flexible lodging options that cater to both business and leisure travelers, providing amenities that feel like home, alongside luxury hotel services.
Image References: Oakwood Suites Chongli
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Oakwood Studios Singapore
