Agoda has announced the deployment of its new AI-driven Content Enhancement Tool, which leverages advanced technologies to improve the visual presentation of holiday property images on its platform.

Key Features

• Image Quality: Enhancing how images are processed, offering high-resolution visuals and faster load times.
• User Experience: By presenting clearer and more relevant imagery, travelers can enjoy a better selection process, whether it’s a chic hotel in Bangkok or a beachfront villa in Bali.

“A good picture can say more than a thousand words. Photos are essential to building trust when booking travel… This gives travelers a clearer, more informative, and true-to-life view of where they might stay, helping them book with confidence.” - Idan Zalzberg

Game-Changing Technology

The tool employs machine learning (ML) and artificial intelligence (AI) to automatically enhance millions of images, addressing issues like low resolution and duplicates, while accurately representing each property.

The initial results indicate increased user engagement, with travelers viewing more images and spending additional time on listings. According to Zalzberg, “This is about giving users additional confidence. When you know what to expect, you book with more peace of mind and less hesitation.”