Rico Picenoni Appointed as Langham Hospitality’s First Global Head of Residential
Langham Hospitality Group announces Rico Picenoni as its inaugural global head of residential, emphasizing its commitment to expanding in the Middle East.
Rico Picenoni Appointed as Langham Hospitality’s First Global Head of Residential
Langham Hospitality Group (LHG) has announced Rico Picenoni as its first-ever global head of residential, a role created to elevate the company’s approach to designing, branding, and managing private residences amidst a growth in property developments that include both hotels and private homes.
In a statement, Bob van den Oord, the Chief Executive of LHG, emphasized the integration of hotel management with branded residential services, stating, “The rise in mixed-use developments where we can offer hotel management and branded residence services in conjunction allows us to serve our clients more holistically. It also enables consumers to not just experience our hospitality during their travels, but in the places they choose to call home. Rico’s rare blend of branded residence and hotel operations experience makes him uniquely qualified to lead this key area of growth for the Group.”
Highlighting the company’s commitment to the Middle East, where LHG plans to open its first hotel in 2029, Picenoni will be based in Dubai permanently.
Meet Rico Picenoni
Picenoni is a graduate of Ecole hôtelière de Lausanne and has qualifications in real estate investments, asset management, and negotiations. His background includes operational roles with Rosewood Hotels & Resorts in the U.S. and Starwood Hotels & Resorts in the UAE, giving him significant insight into the supporting services that bolster residential projects linked to hotel brands.
Most recently, he led the branded residential consultancy team at Savills, where the team managed advisory mandates across over 50 countries with a combined development value exceeding US$45 billion. Previously, he navigated residential and extended-stay development throughout the Middle East and Africa for Accor and played pivotal roles in feasibility and project assessment. His expertise also stems from his time as an asset manager at Seven Tides Hospitality, overseeing residential properties operated by various international hospitality firms.
