
Francisco Arocha, CEO and Founder of Pont Hospitality
Insights from Francisco Arocha on redefining food and beverage experiences in hospitality.
Pont Hospitality has established itself as a leading figure in experiential hospitality in Spain, spearheading a growth strategy that merges prestigious international brands with high-quality local offerings. Recent milestones—such as Noyane at Hard Rock Hotel Marbella and other collaborations—aim to position Spain as a global hub for culinary tourism. With a focus on enhancing local employment and economic vibrancy in key cities like Marbella, the company welcomes the potential to expand into Málaga, Palma, Barcelona, and Ibiza, leveraging local suppliers and culinary talent.
Strategic Vision
The company emphasizes redefining the food and beverage experience in next-generation hospitality spaces, providing memorable culinary proposals. Arocha asserts that the pandemic has shifted market expectations, leading premium hotels in cities like Madrid and Marbella to explore outsourcing food and beverage offerings.
Collaborations and Growth
By partnering with renowned groups like Juvia and LDV Hospitality, Pont Hospitality can engage elite hotel chains worldwide, ensuring quality and expertise that sets them apart in the competitive market. With a focus on maintaining a local flavor while elevating international culinary standards, Arocha shares insights on adapting restaurant concepts to suit local tastes.
Expansion and Employment Impact
The ongoing expansion aims not only to enhance guest experiences but also to generate quality employment, having already created over 200 jobs, predominantly in Marbella. Arocha expresses a commitment to making a positive impact on local economies, enhancing the appeal of Spain as a premier culinary destination.