Abercrombie & Kent Partners with Leica Camera AG to Enhance Wildlife Experiences
Abercrombie & Kent collaborates with Leica Camera AG to provide guests enhanced wildlife viewing with cutting-edge optics.
Abercrombie & Kent Partners with Leica Camera AG to Enhance Wildlife Experiences
Global luxury travel firm Abercrombie & Kent announced a partnership with optics manufacturer Leica Camera AG today, 14th August. This collaboration aims to elevate the wildlife viewing experience for guests staying at A&K’s Sanctuary portfolio of camps, lodges, and riverboats.
The partnership will provide A&K guests access to Leica Camera’s unparalleled optical technology, ensuring they don’t miss a single detail of the incredible wildlife around them.
A&K Travel Group CEO Cristina Levis highlighted that “Leica’s commitment to quality and innovation aligns perfectly with A&K’s mission to provide the most exceptional travel experiences in the world. This partnership will allow our guests to connect with the natural world on a deeper level and create memories that will last a lifetime.”
Dr Ronny Fritsche, a member of the executive board of Leica Camera AG, remarked: “We are excited about our close collaboration with Abercrombie & Kent: two internationally successful premium brands united by a shared commitment to quality, exceptional experiences, and the fascination of the moment. This partnership brings together exclusive luxury travel and high-precision optics, creating a genuine win-win situation: A&K can offer its clients unforgettable encounters with nature, while enabling a deeper immersion through our products.”
All Set to Explore with Gear and Guides
Each guest and guide will be equipped with a pair of world-renowned Leica binoculars, allowing for close-up encounters with some of the world’s most iconic animals ranging from big cats to herds of elephants across Africa and South America. A&K, renowned for its exceptional guiding, will further enhance the guest experience through specialized Leica training for its guides.
To celebrate and amplify this partnership, Abercrombie & Kent and Leica will embark on a multifaceted joint campaign, brought to life through a dedicated photoshoot in Botswana and captivating editorial features on A&K’s website and social media channels.
