The Kharma Villas, a boutique luxury private villa retreat located in Central Java, has established a partnership with Singapore-based travel technology leader Trip Affiliates Network (TA Network) www.tripaffiliates.com.

This collaboration marks a key step in The Kharma Villas’ digital transformation journey, aimed at enhancing operational agility and extending B2B distribution reach on a global scale.

As a component of this integration, The Kharma Villas will adopt TA Network’s multi-tenant, cloud-native IaaS, gaining real-time connectivity with an extensive network of B2B channels through the TA network’s ecosystem, which includes wholesalers, tour operators, and travel consortia. TA Networks’ rate and inventory management, dynamic channel synchronization, and automated booking workflows empower the property to enhance distribution while reducing manual overhead costs.

The partnership emerges at a crucial time, as Yogyakarta is witnessing a robust resurgence in tourism. According to Indonesia’s Ministry of Tourism and Creative Economy, the region saw over 4.1 million visitors in the first half of 2025, with foreign arrivals increasing by 35%. Demand in the luxury and boutique segments has surged, driven by travelers seeking personalized and culturally immersive experiences in Indonesia’s cultural heartland.

Fitri Maryana, Director of Sales & Marketing at The Kharma Villas, remarked: “This partnership is a significant milestone in our digital evolution. TA Network’s HPN platform facilitates seamless B2B integrations, real-time distribution precision, and consolidated control over multichannel performance—enabling us to stay agile in a fast-evolving marketplace.”

Wilson Napitupulu, Regional Director – Ecosystem & Partnerships, Southeast Asia at Trip Affiliates Network, stated: “We are delighted to welcome The Kharma Villas into the TA Network ecosystem. Their unique, premium offering aligns well with the increasing global demand for authentic travel experiences. Our HPN infrastructure will facilitate scalable B2B growth while streamlining complex distribution processes.”

As AI-driven infrastructure and automation tools become increasingly vital in the hospitality sector, TA Network’s high-performance turnkey solutions provide intelligent features such as dynamic rate governance, multi-currency payment orchestration, and auto-reconciliation tools to assist hotels and villa operators in optimizing revenue and streamlining operations across B2B and B2C channels.