Richard Stolz of Roland Berger Highlights the Importance of Personal Touch in Travel Experience
Richard Stolz emphasizes the need for human interaction and personalization to enhance the traveler experience in the evolving tourism landscape of the Middle East.
Insight into Middle East Tourism
Richard Stolz, a partner at Roland Berger, sheds light on how the Middle East is evolving as a travel hotspot. With increasing visitor numbers, particularly in Dubai and Abu Dhabi, businesses must adapt to meet changing expectations of travelers. Stolz stresses that delivering an exceptional traveler experience requires collaboration across various sectors, including airlines, hotels, and ground transport.
Human Touch Matters
Stolz believes that maintaining personal interactions is vital for success in the tourism industry. He suggests that to attract and retain talent, companies should ensure a healthy work-life balance and offer meaningful development opportunities. Emphasizing a people-centric approach, he notes that innovation should also consider the human element to build strong, motivated teams.
Future Trends
Looking ahead, Stolz predicts longer stays in destinations like Dubai and Abu Dhabi as they transform into long-term living options. He also highlights new destinations emerging in Saudi Arabia, enriching the overall tourism landscape of the Gulf Cooperation Council (GCC).
Awards and Recognition
As a judge for the TDM Travel Trade Excellence Awards 2025, Stolz will recognize exceptional entities that consistently elevate traveler experiences and set high standards in the industry.
