Overview
Shakira’s upcoming Las Mujeres No Lloran tour in Mexico, set to take place from August to September, is not only breaking attendance records but is also projected to generate a whopping $106.4 million for the local tourism industry across ten cities. The concert series will include 17 performances in venues like Tijuana, Monterrey, and Mexico City, with a total of one million tickets already sold.
Significance of Music Tourism
This estimation, analyzed by firms including Mabrian and PredictHQ, underscores the potential of music tourism as a significant driver of economic growth in Latin America. Concerts can lead to substantial increases in spending across hospitality, food, and transportation sectors.
Economic Impact Breakdown
- Hospitality Spending: Estimated at $59.1 million
- Food & Beverages: $42.3 million
- Transportation: $5 million
Concentrated Economic Benefits
Notably, Mexico City will be a focal point, expected to account for 41% of the tour’s overall tourism spending, driven by five scheduled concerts in the capital city.
- Average Attendance: 65,000 per concert in Mexico City
- Estimated Economic Contribution per Show: $8.7 million
Hotel and Air Travel Trends
There is a projected 4% to 6% increase in hotel rates during concert weeks, indicating heightened demand. Additionally, air capacity to Mexico City is anticipated to rise, with international airlines adjusting routes in response to this increased demand.
Conclusion
As Carlos Cendra stated, the impact of Shakira’s concerts highlights the growing prominence of music tourism and its ability to stimulate local economies through increased spending and extended visitor stays. Destinations aiming to maximize these benefits should invest in data-driven strategies to facilitate strategic planning for future events.
