Sarovar Hotels has launched its new wedding campaign, ‘Write Your Own Story’, which aims to redefine the Indian wedding experience through fully customizable and comprehensive services tailored to each couple’s unique vision.

The initiative is a response to the increasing demand for bespoke celebrations, which has resulted in a steady rise in banqueting and F&B revenues across Sarovar properties. Supported by the group’s strengths in various destinations, reliable service, and warm hospitality, ‘Write Your Own Story’ aims to deliver weddings that are seamless, culturally relevant, and uniquely personal.

“Weddings in India are emotional milestones. With ‘Write Your Own Story’, we’re not just offering venues—we’re offering partnerships,” said Nipun Vig, Sr. Vice President – Operations, Sarovar Hotels. “Whether it’s a traditional family-led celebration or a couple-planned modern wedding, our focus is on letting them do it their way. With thoughtful touches like complimentary stays for the couple, exclusive honeymoon getaways, and savings on multi-function bookings, our goal is to make dream weddings more personalized, stress-free, and memorable.”

With over 140 hotels across 85 destinations, Sarovar Hotels provides a wide range of venues—spanning beaches, hill stations, heritage towns, and city hotels—making it suitable for any kind of celebration. A dedicated wedding concierge team manages every detail, from décor and catering to logistics and guest services, ensuring a smooth experience.

As part of the campaign, Sarovar Hotels has also rolled out exclusive offers and value additions for couples and families, making dream weddings even more amazing and fulfilling.