Partnership Between Smiles and Etihad Guest Launched

Smiles, a rewards Super App from e& UAE, has initiated a collaboration with Etihad Guest, the loyalty program of Etihad Airways, enhancing the customer experience significantly. This partnership aims to integrate both programs, allowing members to manage and transfer their loyalty currency seamlessly.

Customers can now link their accounts, allowing instant conversion of Smiles points to Etihad Guest Miles and vice versa. This collaboration is designed to offer users more rewarding possibilities and versatility in using their loyalty points across various services.

Masood Mohamed Sharif, e& UAE CEO, stated:

“This collaboration brings together two of the UAE’s most trusted homegrown brands to deliver even more value to our loyal customers. By enabling seamless Smiles points and Etihad Guest Miles exchange, we’re not only growing the rewards ecosystem but also making benefits more accessible.”

Antonoaldo Neves, CEO of Etihad Airways, added:

“This partnership showcases our commitment to delivering extraordinary customer service for our guests, offering enhanced redemption flexibility and membership benefits.”

With the integration available through the Smiles app, loyalty members can maximize their rewards while exploring a diverse range of services and options.

For the complete experience and to initiate the exchange, users must connect their accounts via the Smiles app.