Emirates Forms Major Alliance with FC Bayern Munich

Airline becomes Platinum Partner for the next seven seasons
Emirates has announced a landmark seven-year partnership with FC Bayern Munich, renowned champions of the Bundesliga and UEFA Champions League. This agreement makes Emirates the Platinum Partner of Bayern Munich’s first team from the 2025-26 to the 2031-32 season.

The football club is one of the most admired globally, boasting a dedicated fanbase surpassing 140 million and a membership of 410,000, showcasing substantial community support. The partnership offers Emirates strong brand visibility at stadiums and includes exclusive ticket allocations alongside branding opportunities during club events.

Tim Clark, President of Emirates Airline, stated: “We are immensely proud to partner with FC Bayern, Germany’s most iconic football club and a true global sporting giant. This partnership goes beyond a commercial agreement; it reflects our commitment to Germany, a cornerstone of our European network.”

Michael Diederich from FC Bayern expressed enthusiasm about this partnership, highlighting Emirates’ historic support for football in Europe, suggesting it as an ideal match for achieving the club’s goals. This partnership marks Emirates’ official return to the German league, enhancing their connection with the rapidly growing FC Bayern fanbase in Asia and the US.

Football continues to be a celebrated sport for Emirates, as evidenced by numerous prestigious partnerships with various clubs and tournaments.