Global luxury hospitality group The Lux Collective partnered with the Shaoguan Greater Nanhua Investment & Development Company Ltd for the signing of LUX Shaoguan, Guangdong.
As the first international luxury hotel in Shaoguan City, the hotel management signing ceremony marks a key milestone in the development of this landmark luxury project in Northern Guangdong, China.
With a total investment of approximately US$ 50 million, LUX Shaoguan is envisioned as a luxury integrated resort where sophistication, Zen-inspired living, scenic nature and refined hospitality converge.
Through this partnership, The Lux Collective and Greater Nanhua Company are committed to shaping Shaoguan into a new regional tourism and economic hub, injecting lifestyle, cultural and hospitality opportunities while uplifting the local community.
At the signing ceremony, Deputy Mayor Jiang Wenhong underscored the strategic significance of this project in elevating Shaoguan’s cultural tourism landscape and establishing a new benchmark for regional tourism.
Greater Nanhua Company Chairman Ou Yang shared that the project’s goal is to blend Zen sophistication with world-class luxury hospitality.
Nitesh Pandey, COO of The Lux Collective, expressed confidence in the partnership’s potential to elevate tourism experiences in the region, emphasizing a design that harmonizes Zen aesthetics with local heritage.
Overall, the project is set to establish LUX Shaoguan as a premier destination for discerning travelers.