Thailand Shines as a Premier Film Tourism Spot
The country gains international recognition following its collaboration with Universal Pictures for Jurassic World: Rebirth.
Thailand Shines as a Premier Film Tourism Spot
The country gains international recognition following its collaboration with Universal Pictures for Jurassic World: Rebirth.
The Tourism Authority of Thailand (TAT) is making strides in merging film and tourism by teaming up with Universal Pictures Home Entertainment for a global press event related to Jurassic World: Rebirth. This blockbuster, which debuted on July 2, was shot in picturesque locations like Krabi, Phang-Nga, and Trang.
Accompanied by film director Gareth Edwards and cast members Jonathan Bailey, Luna Blaise, David Iacono, and Audriana Miranda, 30 media representatives from around the globe visited Thailand from July 30 to August 3. This initiative not only underscores Thailand’s appeal as a world-class filming locale, but it also generated significant economic benefits, with the production bringing over 400 million Baht and creating over 2,200 jobs in the region.
The collaboration signifies TAT’s broader campaign under the “Location Thailand” initiative, aimed at capitalizing on global entertainment to promote Thai destinations. With the boom in ‘set-jetting’ travel inspired by films, the initiative has promptly attracted international attention to Thailand’s cinematic beauty.
An action-packed itinerary
The event kicked off with a Welcome Dinner at the luxurious Trisara resort in Phuket, featuring immersive experiences themed around Sea, Land, and Air that mirrored key scenes from the film. Attendees enjoyed adventures such as rappelling down cliffs at Railay Beach and discovering stunning coastal trails.
Thapanee Kiatphaibool, TAT governor, affirmed Thailand’s allure for international production: “We are proud to showcase Thailand beyond its breathtaking landscapes, offering a holistic professional experience with world-class production teams and Thai hospitality.”
The event, which merged storytelling with real-world travel, has turned cinematic experiences into captivating opportunities, aided by influencers and media, thereby promoting both the film and Thailand as a destination.
Stephanie Lutjens, senior vice-president for global marketing at Universal Pictures Home Entertainment, voiced her appreciation: “This collaboration isn’t just about promoting a film, but about showcasing Thailand as a remarkable destination backed by amazing partners like TAT.”
Thailand as a destination for filmmakers and cineastes
In the first half of 2025, Thailand welcomed 279 international productions, generating over 2.8 billion Baht in value. The United States emerged as the highest investor, followed by South Korea, France, Singapore, and Germany. India’s production volume led with 30 projects, ahead of South Korea’s 29.
Moreover, Bangkok, Pathum Thani, Chon Buri, Nonthaburi, and Samut Prakan were the top filming locations. TAT’s strategies, including incentives and global marketing, continue to attract substantial international productions, further entrenching Thailand’s status as a filming hotspot.
