Chinese actor Wei Daxun has been announced as the new brand ambassador for TUMI in the Asia Pacific region. The news coincides with the launch of TUMI’s latest flagship store in Shanghai, marking a significant milestone in the brand’s commitment to supporting global travelers.

TUMI’s creative director Victor Sanz praised Wei, stating:

“Wei brings an energy and authenticity that seamlessly aligns with TUMI’s values. He is a true reflection of the modern global traveler: intentional, dynamic, and always in motion.”

Wei expressed his enthusiasm:

“It’s an honour to join the TUMI family. I’ve long admired the brand’s dedication to timeless quality and purpose. Their collections are designed for real life, and they move with me wherever I go, whatever I do.”

Wei joins a prestigious lineup of ambassadors including McLaren Formula 1 Driver Lando Norris, LPGA golfer Nelly Korda, and PGA golfer Ludvig Åberg. He embodies TUMI’s enduring values of precision and creativity.

The new campaign will feature Wei in TUMI’s 19 Degree Lite campaign, showcasing innovation and freedom of movement. Directed by David Pun and photographed by GK, it highlights Wei’s dynamic lifestyle. The story showcases how TUMI’s products, particularly the ultra-light 19 Degree Lite and the versatile Alpha Bravo collection, cater to Wei’s fast-paced life.