ForwardKeys Releases Lunar New Year Travel Trends Report
A week before the holiday, there has already been a surge in departures.
Travel research group ForwardKeys presents its travel trends report for the Lunar New Year, showcasing important changes in travel behaviour post-pandemic. According to current data, outbound travel from China is rebounding significantly in anticipation of the upcoming Chinese New Year (CNY).
Summary of Trends
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The eight-day holiday from January 28 to February 4 has led to increased departures, peaking on January 18 and 25 as travelers begin their journeys ahead of the festivities.
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“The extended holiday is positively impacting travel patterns, encouraging early departures to avoid crowding, with another peak expected on January 30 for those seeking short trips after starting their holidays at home,” stated market analyst Nancy Dai.
Eight Notable Trends
- Recovery in Regional Travel: Outbound travel from China for CNY 2025 exhibits a +48% year-on-year increase.
- Visa-Free Destinations Thriving: Countries like Malaysia, Singapore, and the UAE are seeing significant growth.
- Popularity of Japan: A remarkable 104% uptick in Chinese travelers heading to Japan this year compared to last year.
- Increased Interest in Russia: Travel to Russia is up by 30% compared to 2024.
- Long-Haul Destinations in Demand: Strong growth in travel to European countries.
- North America Accessibility: Enhanced flight capacities have boosted Chinese tourism to Canada and the USA.
- Rise in Solo Travelers: An increase in travelers opting for solo or couple trips is noted.
- Decline of Group Travel: Traditional tours show a marked decrease in popularity.
These insights highlight how the travel industry is adapting and evolving as the demand for travel increases during this festive season.
