Overview of the Partnership

Dusit International, known for its Thai-inspired hospitality, has established a strategic partnership with French real estate firm SYDEL to create Dusit France. This joint venture marks the first time Dusit’s acclaimed hospitality will be offered in France, a key destination for travelers worldwide.

Dusit and SYDEL Partnership

The agreement was formalized at a signing ceremony held in Paris on July 10. During this event, COO Gilles Cretallaz expressed excitement about the collaboration, noting that this venture is essential for expanding Dusit’s presence in one of the globe’s iconic tourist destinations. He stated:

“We are thrilled to partner with SYDEL to seek opportunities to expand Dusit’s footprint and bring our distinctive brand of Thai-inspired gracious hospitality to France. This partnership marks an important milestone in our global expansion strategy, and we are confident that our unique blend of cultural authenticity, innovation, and gracious service will resonate strongly with travelers and developers alike.”

Joint Venture Goals

The collaboration aims to leverage SYDEL’s local expertise to identify development opportunities for Dusit’s diverse portfolio, which spans various hotel types, from affordable lifestyle hotels to luxurious retreats. Possible additions to the French market include:

• Dusit Thani (Bespoke Luxury)
• Devarana – Dusit Retreats (Wellness Luxury)
• Dusit Collection (Character Luxury)
• Dusit Hotels (Upper Upscale)
• dusitD2 (Lifestyle Upscale)
• Dusit Princess (Upper Midscale)
• ASAI Hotels (Lifestyle Midscale)
• Dusit Suites (Lifestyle Long Stay)

Together, the two companies will pinpoint strategic locations, assist asset owners with repositioning projects, and introduce innovative hotel concepts that prioritize exceptional guest experiences and long-term value creation. Currently, Dusit operates 294 properties across 18 countries, including the Dusit Suites Athens in Greece.