Accor invites the global travel community to participate in the HERA Challenge, an initiative designed to honor the outstanding performance and skills of the industry’s leading travel advisors.

Open to HERA members, Accor’s global loyalty and rewards program for travel professionals, the Challenge will provide a unique opportunity for 33 top travel advisors to travel to Colombia, where they will enjoy stays at the luxurious Sofitel Legend Santa Clara Cartagena and Sofitel Barú Calablanca Beach Resort.

Pascal Visintainer, the Global Chief Sales Officer for Accor Luxury & Lifestyle, remarked: “The HERA Challenge is our way of recognizing and rewarding the extraordinary advisors who bring our brands to life for guests around the world. We believe that it is incredibly important for us to celebrate the expertise, commitment, and the human connections that are at the heart of truly memorable travel. With the introduction of HERA last year, we take great pride in our ability to provide travel advisors with the tools and opportunities to thrive in their profession and, now, a chance to be honoured among the best of the best.”

A Great New Way to Get Engaged

The HERA Challenge offers a fresh approach for advisors to connect with the program, with the top three advisors in each of the 11 categories receiving an invitation for an exclusive hosted trip to Cartagena, Colombia, from March 9th to 12th, 2026.

With the HERA Challenge, Accor poses the question: What if the experts who create journeys for others were invited on a dream trip of their own? The following categories will be available for participation:

• Performance Champions: Top 3 HERA members by total revenue on HERA.Accor.com, and Top 3 by revenue on a single reservation.
• Regional Stars: Top 3 HERA bookers in revenue for The Americas; Europe, Africa, and Turkey; and the Middle East, Asia, and the Pacific.
• Brand Experts: Top 3 HERA advisors in revenue for Orient Express, Fairmont, Raffles; Sofitel, Sofitel Legend, MGallery; and Ennismore lifestyle brands.
• Destination Diversifiers: Top 3 HERA bookers with the most diverse range of countries booked.

The trip’s itinerary for winning agents will include meaningful local interactions and community participation, aligning with Accor’s commitment to sustainable, culturally sensitive travel.

All bookings made with the travel advisor’s HERA number from November 15, 2024 to November 15, 2025, will count toward the HERA Challenge, with finalists announced in December 2025.