Seibu Prince Hotels & Resorts has announced the signing of the Prince Hotel Da Nang, which was previously the Sel de Mer Hotel Suites. Set to open in October this year, this new establishment reflects the brand’s commitment to international growth, showcasing their renowned service philosophy known as Service from the Heart, inspired by the Japanese concept of omotenashi.

The Prince Hotel Da Nang signifies a significant step in the brand’s strategy to expand its global footprint, ensuring that their unique warmth and hospitality reaches beyond Japan.

Lee Richards, CEO of Seibu Prince Hotels & Resorts, remarked, “We’re thrilled to announce the opening of Prince Hotel Da Nang, marking an important move in our global expansion while honoring our fundamental value of heartfelt service. Partnering with Thanh Duong and Trang Nguyen, who brought us the acclaimed Sel de Mer Hotel Suites, was an obvious choice due to their exceptional standards. This new hotel is an exciting milestone in our dedication to hospitality excellence, aiming to provide a memorable experience filled with unique Japanese warmth.”

Duong Tien Thanh, of the Thien An Thanh Trade Service Company, the owner of Prince Hotel Da Nang, stated, “Our collaboration with Seibu Prince Hotels and Resorts complements our values of genuine care and strong partnerships with owners, and Prince Hotel Da Nang will exemplify this synergy.”

The hotel will offer 164 elegantly designed rooms and suites with private balconies that boast captivating views, a variety of dining options, a rooftop bar with panoramic vistas, and multiple meeting spaces equipped with the latest technology, ensuring a successful and memorable experience for guests.

Ideally situated close to My Khe Beach, the Prince Hotel Da Nang provides effortless access to Da Nang’s vibrant nightlife and nearby natural attractions such as the Dragon Bridge and Marble Mountain, making it the perfect base for exploring the rich cultural landscape of Da Nang and Hoi An.