Avalon Waterways is gearing up for a prosperous year in 2026 with record-setting bookings driven by high demand and an expanding collection of unique experiences that redefine traditional cruising.
The cruise line has reported a 17% increase in sales from 2024 and a 7% rise compared to bookings in 2025. Avalon attributes this success to catering to the desires of cruise enthusiasts, offering iconic destinations and immersive experiences, alongside innovations that distinguish it within the river cruise market.
Chris Hall, managing director of the Globus Family of Brands in the Asia Pacific, stated, “We didn’t just elevate river cruise ships: we reimagined the entire river cruise experience. The record demand we’re seeing is more than cruising’s popularity. It’s about Avalon’s difference: Suite Ships with a view, passion-filled excursions, and the freedom to cruise your way.”
Avalon aims to continue appealing to modern travelers by delivering more of what they seek, ensuring 2026 proves to be a landmark year.
Exciting Itineraries for 2026
For those exploring Europe, Avalon has diverse journeys planned, including:
- The Rhine River: Famous for its castles and charm from Amsterdam to Basel, with the Romantic Rhine itinerary leading in popularity.
- The Danube River: Travelers can choose between “Danube Dreams” for a classic experience and “Balkan Discovery” for a deeper exploration of the less-traveled Lower Danube.
- France: The Paris to Normandy cruise continues to be a bestseller, along with a new wine-focused itinerary starting in Bordeaux.
Additionally, Avalon’s popular Christmas cruises include the festive Christmastime on the Danube.
In Asia, the Mekong River cruises have seen a boom, with bookings surging by 76% over the previous year, accommodating just 36 guests per voyage across Vietnam and Cambodia.
Innovative Cruising Experience
Avalon’s success is rooted in a personalized cruising experience characterized by:
- Spacious Panorama Suites that are 30% larger than the industry benchmark.
- Open-Air Balconies with expansive windows enhancing the river cruising experience.
- Beds facing the view instead of the wall.
The company prioritizes customizable excursions through signature Avalon Choice options that cater to all interests and activity levels, marking a vibrant shift for river cruising with trips that invite guests to engage deeply with their surroundings.
