Minor Hotels Broaden Their Brand Portfolio with Four New Additions
Global/Hospitality

Minor Hotels Broaden Their Brand Portfolio with Four New Additions

Minor Hotels has announced the launch of four new hotel brands, including its inaugural soft brands, which aim to enhance its market presence.

Global hotel operator Minor Hotels announced the strategic expansion of its brand portfolio with the addition of four new hotel brands, including the group’s first soft brands.

The newly launched brands will support Minor Hotels’ continued growth by enabling it to expand into new markets and provide distinctive hospitality offerings across the luxury, premium and select segments.

These brands will join Minor Hotels’ existing portfolio of hotel brands which currently consist of Anantara, Elewana Collection, Tivoli, NH Collection, Avani, nhow, NH, and Oaks.

Likewise, these will reflect the group’s commitment to offering its partners and guests a broader range of brand propositions, particularly in the fast-growing soft brand segment.

New to the Minor Hotels portfolio

  • The Wolseley Hotels: A luxury brand that blends British elegance with European flair and global influence.
  • Minor Reserve Collection: For travelers seeking extraordinary stays celebrating personal expression.
  • Colbert Collection: A premium soft brand featuring independent hotels designed for culinary experience lovers.
  • iStay Hotels: A budget-friendly segment characterized by convenience and fun.

According to Ian Di Tullio: “We have meticulously crafted each new brand to capture specific opportunities in the market…”

The first property announcements for The Wolseley Hotels, Minor Reserve Collection, Colbert Collection, and iStay are expected soon.

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