While various spa retreats can be found across the globe, particularly in Southeast Asia, Chiva-Som Hua Hin stands out as a unique destination where health and wellness transform into deeply personal experiences. For over thirty years, this luxurious retreat has allowed visitors to reset their well-being through an impressive combination of traditional therapies, modern medical practices, and an idyllic coastal environment.

What distinguishes Chiva-Som is its custom-tailored approach; treatment plans, meals, and activities are designed to meet each guest’s individual needs.

Where It All Began

The essence of Chiva-Som is tied to its founder, the late Boonchu Rojanastien, a former Thai deputy Prime Minister. Initially starting his career in accounting, Rojanastien’s passion for wellness led him to convert his holiday home into a prominent health resort. Located in Hua Hin, this place was a tranquil getaway from Bangkok’s chaos for Rojanastien and his family.

Adopting a philosophy of enjoying life, he encouraged those around him to embrace healthier lifestyles, establishing a legacy that continues to guide the operations of the resort today, which opened in 1993 under the name Chiva-Som, meaning ’the haven of life’ in Thai.

Despite Rojanastien’s passing in 2007, the value he placed on living healthily and joyfully remains central to Chiva-Som’s mission, helping guests make meaningful lifestyle changes toward optimal health.

Harmony with Nature

Today, Chiva-Som is recognized as one of Southeast Asia’s premier spa destinations. Under the leadership of his son, Krip Rojanastien, the resort integrates sustainability into every aspect of its operation, ensuring both guest wellness and environmental health.

Situated along the picturesque coast, visitors benefit from rejuvenating sea breezes that enhance overall health, while activities like shoreline walks incorporate principles of shinrin-yoku or forest bathing to refresh the body and mind. Gary Marshall, the Chief Executive, highlights that each guest receives customized relaxation, rejuvenation, and recovery plans aligned with their health objectives.

Ultimately, Chiva-Som transcends being merely a luxury resort; it offers a space where individuals can achieve healing, build resilience, and prepare to face the world with renewed vitality.