Overview

As the Middle East continues to assert itself as a premier global destination for travel and tourism, its hospitality sector is undergoing significant change. With investments in large-scale infrastructure and an increase in experiential travel, the region is realigning its offerings to meet global expectations.

Insights from Ali Manzoor

Ali Manzoor, who leads the Hospitality, Hotels & Tourism division at CBRE MENA, shares his expertise gathered over a decade in the region. With extensive knowledge in hotel advisory and operations, he collaborates with various stakeholders, including developers and government entities, on crucial areas such as feasibility studies, valuations, and management agreements.

Evolution of the Sector

In the last ten years, the hotel development landscape has evolved into a more complex arena characterized by fluctuating costs and increasing competition. The contracts governing hotel management have also shifted from being overly favorable toward developers to a more balanced arrangement. Moreover, public perception seems to have changed; the market now recognizes mid-scale developments as quality offerings rather than being viewed as low-grade alternatives.

Competitive Strategies

UAE leadership has consistently taken innovative measures to adjust to ever-changing visitor expectations. Significant developments and enhancements in infrastructure contribute to a robust tourism landscape. Saudi Arabia is also making strides, displaying ambitious megaprojects that promise positive growth outcomes.

Authentic Experiences

The essence of Arabian hospitality remains a prominent feature of the region. There’s a growing focus on how local culture is represented in services and decor, exemplified by both traditional and modern interpretations found in various establishments.

Sustainability in Hospitality

Sustainable practices are gradually being integrated into luxury and mass tourism within the region. Projects like the Red Sea Development illustrate commitment toward achieving net-zero operations while enhancing the environmental landscape.

Evaluation Criteria for Awards

Ali Manzoor, as a judge for the TDM Travel Trade Excellence Awards 2025, emphasizes a focus on profitability and value creation as key metrics for evaluating nominees.