Executives at JetBlue confirmed openness to new airline partnerships after their Northeast Alliance with American Airlines was recently abolished by a federal judge.

Potential for New Alliances

JetBlue’s leadership discussed their strategy and possibilities for new coalitions during their 2024 Q4 earnings call with investors. President Joanna Geraghty hinted at the potential for new agreements while noting that there are ongoing discussions with various carriers.

“We’re having conversations with a number of carriers right now to discuss the potential for future partnership. The judge in Massachusetts obviously laid out a framework that would be acceptable under at least the prior administration,” stated Geraghty, as reported by Motley Fool.

Translation: “Estamos teniendo conversaciones con varios transportistas ahora mismo para discutir la posibilidad de una futura asociación. El juez en Massachusetts evidentemente estableció un marco que sería aceptable bajo al menos la administración previa.”

This shift follows JetBlue’s previous alliance with American Airlines, which aimed at broader reach yet faced opposition, leading to its dismantling. Currently, JetBlue remains independent from any global airline alliance.

Loyalty Program Insights

Marty St. George, another executive, shared insights about their loyalty programs, indicating that TrueBlue contributed to 12% of revenue in the last quarter, while co-branded credit card spending rose significantly. They also highlighted enhancements to the JetForward growth plan, which aims to increase customer engagement.

Overall, JetBlue is strategically positioning itself for future growth opportunities despite recent challenges.