Asian Branded Residences Market Achieves Record High of $30.7 Billion
The Asian market for branded residences has reached an unprecedented value, with Thailand leading the market share while Vietnam shows significant future potential.
Overview
In its latest analysis, C9 Hotelworks highlights that the current pipeline of branded residences for sale in Asia stands at an impressive $30.7 billion. This encompasses 38,893 units spread across 178 projects.
Market Leaders
Currently, Thailand holds the largest market share at 18%, followed by the Philippines with 12% and South Korea at 11%. Additionally, there are 28,460 units across 105 projects in future supply, with Vietnam representing 41% of that potential.
Market Growth
The market has been thriving with a compound annual growth rate of 10% from 2021 to 2025. A significant portion, 57%, of this active pipeline consists of co-located branded residences with hotels. Meanwhile, mixed-use developments account for 24%, and standalone residences make up 19% of the pipeline.
Geographical Distribution
Urban areas dominate the market, comprising 53% of the entire sector, with major cities like Bangkok, Kuala Lumpur, and Manila hosting most branded residences. In resort locations such as Phuket and Pattaya, they represent the remaining 41%, signifying their rising appeal for development.
