Destination Toronto has appointed Black Diamond as its public relations agency for the UK and MMGY as its trade representation agency for the UK and Ireland. This strategic move aims to expand the destination’s market presence and enhance engagement through media relations and travel trade channels.
This partnership arrives at a crucial juncture, as Toronto responds to the growing interest in Canadian city breaks among UK travelers.
Comments from Key Players
- Jonah Whitaker, Managing Partner at Black Diamond: “The UK is one of Toronto’s most enduring overseas markets, making this an important opportunity for us to boost Toronto’s international visibility. As a diverse and multicultural city, Toronto has the potential to resonate deeply with the UK audience. We look forward to utilizing innovative public relations strategies to build a compelling brand presence.”
- Caroline Moultrie, President at MMGY EMEA: “Toronto’s rich culture, world-class entertainment, and culinary experiences present a strong case to UK travelers. Our focus will be on partnerships with travel trade and airlines to enhance visibility and increase booking numbers.”
- Andrew Weir, President and CEO of Destination Toronto: “Diversifying our international outreach is paramount at this point. We are excited to collaborate with Black Diamond and MMGY to leverage their expertise in engaging with the market effectively.”
Destination Toronto is also set to return to the World Travel Market in London this November, reinforcing its commitment to growth in this essential long-haul market.
