Crimson Hotel Filinvest City, Manila officially launched its 2025 Pride Month celebration with a vibrant event at Alibi Lounge•Bar.

Centered on the theme #HappyToBe, the campaign celebrates self-expression, individuality, and community by intertwining hospitality, art, and advocacy.

The launch event on 11th June introduced Stay with Pride, a special room package supporting LoveYourself Inc, dedicated to HIV awareness and LGBTQIA+ support services.

Guests can book using promo codes HAPPYTOBE and STAYWITHPRIDE, which include breakfast or dining credits.

Crimson Hotel’s promotion runs throughout June, inviting guests to partake in safe and welcoming spaces.

A Taste of Pride

Pride-themed culinary offerings include:

• Blush & Bloom cocktail, a hibiscus and raspberry drink available at all restaurants.
• Boutique Dinner Buffet with Pride Delights at Café Eight every Friday and Saturday.
• A colorful selection of pastries and drinks at Baker J, like Pride Croissant and Pride Spritzer.

The Color Parade: Pride Art Exhibit was also unveiled at the hotel lobby, featuring diverse artworks. Notable artists such as Ruth Cancio, Yvonne Harmony, and Anne Labesores are among the contributors. The exhibit emphasizes identity, resilience, and storytelling through art, and included a live painting session by JJ Duque.

Meet the New Leader

The event also introduced the hotel’s new manager Olivier Ramos, who emphasized the brand’s mission of inclusivity, sharing:

“At Crimson, everyone deserves to feel ‘Happy To Be’ exactly who they are. Your story matters here.”

A Bar Takeover with guest mixologist Jam Nhela, along with music from guest DJ Rae Viloria, added to the excitement for the month-long Glow: Pride Nights, occurring every Friday.