AirAsia Media’s travel media division has formed a strategic partnership with Xoomplay Technologies, aiming to roll out in-car tablets on AirAsia Ride vehicles. This initiative is designed to enhance the advertising capabilities available to brands and improve the experience for passengers.

This partnership was cemented during a signing ceremony in Kuala Lumpur, attended by:

• Mahek Shah, Head of AirAsia Media
• Ramanathan AMN Thiagarajan, Head of AirAsia Ride
• Christian Teo, Managing Director of Xoomplay Technologies.

Statements from the Leaders

Mahek Shah commented, “At AirAsia Media, we explore innovative methods to connect brands with target audiences. We are excited about collaborating with Xoomplay to introduce in-car tablet advertising on AirAsia Ride, effectively broadening brand visibility beyond flights and engaging travelers throughout their journey.”

Ramanathan Thiagarajan enhanced this sentiment stating, “This collaboration aims to enrich the travel experience for passengers and open up new opportunities for our partners. With curated content and entertainment available during rides, passengers will enjoy a more engaging journey while advertisers reach an engaged audience in key Malaysian cities.”

Christian Teo expressed enthusiasm over this initiative, noting, “This is a significant chance to create a dynamic channel for brands to engage with high-value consumers while simultaneously enhancing passenger experiences through captivating content.”

AirAsia Media also provides a comprehensive range of data-driven advertising solutions for brands, covering various platforms within its travel ecosystem, including app advertising and inflight media.