Global hospitality company IHG Hotels & Resorts (IHG) has celebrated the notable milestone of 100 open hotels under its voco brand, achieved in just seven years since its launch in 2018.

Known for delivering personalized and thoughtful guest experiences, voco has emerged as the fastest-growing brand in IHG’s Premium collection. The brand has experienced record development activity in 2024, with hotels established in over 25 countries. Plans for expansion include market entries into Türkiye, Malaysia, and Aruba in the coming years.

As of 2023, voco had a total of 100 hotels open and in the pipeline, nearly doubling its growth rate since inception.

Taking a Flexible Approach to Design

The success of the voco brand arises from its adaptable design approach and operational framework that facilitate conversions, allowing hotel owners to leverage IHG’s enterprise platform with minimal initial costs.

Ginger Taggart, Global Vice-President for Crowne Plaza and voco hotels, stated: “We are so proud to have opened 100 voco hotels in less than seven years. The brand has grown faster, pushed further and continues to exceed expectations every year.” She noted that IHG aims to redefine premium hospitality with voco.

Marking Milestones with New Properties

• voco Guilin Yangshuo: Located in Yangshuo, Guangxi, China, it boasts 73 rooms with stunning views and a fusion restaurant.
• voco Quang Binh Resort: The world’s first voco resort situated along Bao Ninh Beach in Vietnam, featuring 68 suites and an Indochine-inspired design.
• voco The Shelby: Set to open soon in Myrtle Beach, South Carolina, this property will be the brand’s first oceanfront hotel in the U.S. with retro beach vibes.

The rapid expansion of the voco brand underscores IHG’s robust enterprise platform, which enables hotel owners to grow their businesses through access to marketing tools, technology, and the IHG One Rewards loyalty program boasting over 145 million members.