Recognition for Cebu Pacific

British brand valuation firm Brand Finance has recently recognized Cebu Pacific as the fastest-growing brand in the Philippines. According to their latest report, the airline clinched sixth place on the list of the strongest brands across the country, a testament to its ongoing efforts to enhance its brand identity.

This recognition shines a light on Cebu Pacific’s commitment to upgrading its network, operations, and services. Brand Finance noted that the airline has successfully introduced new international routes from Cebu, Davao, and Iloilo, contributing significantly to its growth.

“With new routes, record passenger numbers, and a booming cargo business, the airline is strengthening its presence both in the Philippines and across Asia.” - Brand Finance

Cebu Pacific’s Chief Marketing and Customer Experience Officer, Candice Iyog, mentioned: “This recognition reflects our dedication to serving our customers’ needs and demonstrates the loyalty our passengers show us.”

The brand value of Cebu Pacific has risen dramatically, increasing by 86% to US$386 million this year. The airline achieved a Brand Strength Index Score of 89.1, reinforcing its status within the aviation sector as the highest growing brand.

The airline’s growth is further amplified by a 26% rise in passenger traffic and a 15% revenue increase for 2025. With nearly 36 million kilograms of cargo transported between April and June 2024, Cebu Pacific has also expanded its cargo business tremendously.

To cater to the increasing demands for air travel, Cebu Pacific placed an order for 152 aircraft from Airbus, marking the largest aircraft purchase in Philippine aviation history. This move solidifies the airline’s intent to scale its operations further and cement its position as a key player in the low-cost carrier segment.