Minor Hotels Partners with Fliggy to Launch Global Discovery Platform
This partnership will feature over 80,000 rooms from Minor Hotels' brands on Fliggy's new booking platform.
Minor Hotels Partners with Fliggy to Launch Global Discovery Platform
Minor Hotels, a leading global hospitality firm, has officially partnered with Fliggy, the Alibaba Group’s travel platform, to introduce the Global Discovery booking platform. This innovative platform is set to showcase over 80,000 rooms across Minor Hotels’ various brands, including Anantara, Avani, and Tivoli.
Benefits of the Partnership
The agreement ensures that accommodations will be accessible at the same rates found directly on Minor Hotels’ websites. This collaboration also seeks to optimize Minor Hotels’ presence in the Chinese market through Fliggy’s extensive digital ecosystem and marketing reach.
Strategic Insights from Leaders
Ian Di Tullio states:
“Our enhanced relationship with Fliggy allows Minor Hotels to more efficiently reach our target audience by getting in front of millions of Chinese consumers.”
Meanwhile, Fliggy’s Zhuoran Zhuang comments:
“As a leading platform for independent travel in China, Fliggy enables Minor’s distinctive hotel brands to connect more efficiently with potential customers.”
Minor Hotels currently operates four locations in China, with plans for more in the future.
