Digital travel platform Agoda commemorated its 20th anniversary by launching a sales campaign that engaged over 2,300 travel partners in Thailand. This campaign, offering discounts of up to 70%, facilitated an unprecedented level of partner engagement.

Agoda’s milestone celebration received backing from the Tourism Authority of Thailand (TAT), emphasizing their cooperative efforts to enhance Thailand’s tourism economy and advocate sustainable tourism development. This collaboration signifies a shared goal to fortify Thailand’s status as a prominent global travel destination through innovative strategies and partnerships.

Reflecting on their journey, Andrew Smith remarked, “Agoda’s story is deeply rooted in Thailand, where some of our longest hotel partnerships began. Moving forward, we are dedicated to empowering our partners through a blend of cutting-edge technology and a profound understanding of local markets.”

In line with its anniversary, Agoda also honored exceptional hotel partners through its 16th Annual Gold Circle Awards, with 521 awardees from Thailand, highlighting the nation’s rejuvenated hospitality sector.