The Costa del Sol Hotelier Association (AEHCOS) has revealed the occupancy rates for May in Málaga, which reached 86.06%. This figure is a slight drop from the previous year’s occupancy of 87.65%, although it reflects a growing tourism season in line with forecasts for the upcoming months.

According to AEHCOS estimations, the occupancy rate for June 2025 is expected to be around 84.91%, slightly lower than the 87.87% recorded in June 2024. In July of the same year, a rate of 80.48% is anticipated, compared to 86.66% in July 2024. These statistics indicate a slight slowdown compared to previous years, partly due to fewer domestic tourists and increased uncertainty regarding demand movements.

Seventy-five percent of visitors in May were from abroad, while only 25% were domestic tourists, raising concerns in the hotel sector over this reliance on international markets. Benalmádena was the most visited municipality with 93.84% occupancy, followed by Nerja at 90% and Fuengirola at 88.42%. Other notable municipalities included Mijas at 78.86% and Frigiliana-Torrox at 80%.

Looking ahead, projections for June indicate Benalmádena could lead with an estimated 88.68%, followed by Mijas (86.59%), Fuengirola (83.01%), Marbella (81.27%), and Frigiliana-Torrox (80%). In July, Mijas is expected to top the occupancy rates at 85%, followed by Marbella (83.33%) and Benalmádena (80.38%). Nerja and Frigiliana-Torrox are projected to have estimated rates of 76.33% and 75%, respectively.

José Luque, the president of AEHCOS, expressed concerns regarding May’s results and the forecasts for the coming months, stating: “We are facing a slight decline in occupancy compared to 2024, and there is a noticeable decrease in domestic tourist demand. Moreover, the data suggests a growing reliance on last-minute travel decisions, creating some uncertainty in the sector.”

Despite these challenges, the Costa del Sol continues to be an attractive tourist destination, powered by a strong hotel offer, international events, and a diverse cultural and leisure agenda. However, the current trend necessitates ongoing adaptation and strategies to diversify markets and extend the tourist season.