Alibaba Group’s online travel services platform Fliggy has revealed insights into travel trends for the 2025 Dragon Boat Festival holiday. The recent report indicates a steady demand for high-quality travel experiences across mainland China, plus the autonomous regions of Hong Kong and Macau.
Key Insights
- Custom Tours: Bookings for tailored domestic tours have surged over 50% year-on-year, while domestic hotel packages that merge accommodation with entertainment and dining options have increased by 20%.
- Increased Spending: Travelers showed readiness to spend more, evidenced by an 8.8% rise in average expenses for tickets, outdoor activities, and chartered tours compared to last year’s holiday.
Travel Preferences
Many travelers opted for family trips to theme parks or resorts. Major attractions saw a 25% increase in ticket sales on the first day of the holiday, and comprehensive booking packages which included dining surged by 140%.
Booking Trends
During the holiday, short-distance trips and nearby getaways proved to be popular, with car rentals increasing by 30% year-on-year. Prime destinations included:
- Domestic: Shanghai, Beijing, Hangzhou, Chengdu, Guangzhou.
- Outbound: Japan, South Korea, Thailand, and the USA were among the most sought-after, with a preference for shorter flights.
Emerging spots like Beitun and Jincheng also showed fast booking growth due to their unique cultural offerings.
