In a significant collaboration, Dida and Petal Ads have signed a Memorandum of Understanding (MoU) at ITB China 2025 with seven international hotels, including Amari Bangkok (Thailand), Birkin International Hotel (Malaysia), and IOI Properties Group Hotels (Malaysia), which comprises five properties: Le Meridien Putrajaya Hotel, Putrajaya Marriott Hotel, Palm Garden Hotel Putrajaya, Moxy Putrajaya, and Four Points by Sheraton Puchong.

This partnership aims to leverage Huawei’s HarmonyOS ecosystem, a state-of-the-art multi-device operating system, to enhance brand value and accelerate global guest acquisition in hospitality. The partners are set to explore innovative marketing strategies targeting the next generation of hospitality consumers.

Stone Fan, Group President of Dida, stated, “We are deeply honored to lead this innovative program with Petal Ads, marking a major step in digital marketing for our hotel partners, helping them connect effectively with Chinese travelers.”

Eric Ng Kim Long, Director of Sales and Marketing for Birkin International Hotel, remarked, “This partnership gives us unprecedented access to the Chinese market, enabling us to showcase the unique Malaysian hospitality experience to a wider audience.”

Amari Bangkok’s Pawich Chokkanlayanee expressed gratitude for the opportunity to enhance their presence in the Chinese market and to showcase Thai hospitality through innovative digital strategies.

The partnership also highlights challenges in the hospitality industry related to marketing efficiency amid rising customer expectations for personalized, tech-driven experiences. Through Petal Ads’ platform, hotels will implement targeted marketing campaigns, enhancing their visibility and connection with prospective guests.

With a strong hospitality portfolio, IOI Properties Group operates hotels including Le Méridien Putrajaya and Putrajaya Marriott Hotel, promoting brand identity while utilizing the advanced targeting features of the Petal Ads platform.

This collaboration represents a significant stride towards smarter operations and tailored guest experiences in the evolving global tourism market.