What does creativity look like at 30,000 feet?

Lufthansa is answering that question through a new collaboration with illustrators from Italy, Spain, the UK, and France. Their aim: to transform the new Lufthansa Allegris travel experience into works of art, inspired by the journey.

Launched in April 2025 with Italian illustrator Antonio Colomboni, the project continues with contributions from Diego Blanco (Spain) and Daniel Frost (UK). Later this year, they will welcome artists from France and are discussing the involvement of outstanding female illustrators.

Each artist from these key international markets brings their own visual language and personal interpretation of the Lufthansa Allegris experience, having flown the journey themselves. The resulting artwork is described as follows:

• Daniel Frost (UK): “Flying is like daydreaming. It’s a wonderful place for inspiration.”
• Diego Blanco (Spain): “The cabin became a sort of living room, a super cozy atmosphere to draw and create in.”
• Antonio Colomboni (Italy): “Travel is at the heart of everything. The source of my inspiration.”

To document this creative journey, each artist was followed by a film crew capturing their progress from sketchbook to finished poster. These stories will be shared throughout the summer, highlighting how the aircraft cabin can be both a source of inspiration and practical.

According to Michael Knapp, Head of Marketing Europe, Middle East, and Africa at Lufthansa Group, “Lufthansa Allegris offers every passenger their own personal space. Through this variety of artworks, we illustrate how Allegris provides a highly tailor-made travel experience based on individual wishes and needs.”

This initiative is being executed by Serviceplan Munich and aims to resonate with audiences in Italy, Spain, Britain, and France. During design events like the OFFF Festival in Barcelona and Milan Design Week, the artworks will also be displayed in public spaces across Europe.