Key Insights from ITB China 2025

Travel Daily Media is currently in Shanghai, China covering the sixth run of ITB China. We run down five notable trends from the conference that stand to make a difference in the tourism and travel sectors in the near future.

These trends are:

The Aging Traveler Demographic

While Asia Pacific sees a rise in travelers under the age of 35, the Americas show a significant cohort of travelers aged over 50. This demographic shift highlights the potential for travel spending, given their higher disposable income.

Growth of the Middle Class

As economies bounce back from the pandemic, the expanding middle class is expected to drive more domestic and international trips. Families and individuals alike are more willing to engage in travel experiences beyond their local environment.

Dominance of Technology

This year’s presentations emphasized the integration of virtual and augmented reality in travel. These technologies are being leveraged for immersive experiences and sustainable tourism practices, improving traveler understanding of destinations.

Interest in North Africa and the Middle East

Destinations like Egypt, Morocco, and Tunisia stood out at ITB China, reflecting a notable surge in outbound travel from China to these regions, especially with upcoming events like the FIFA World Cup in Morocco.

The Rise of Experiential Tourism

Recent concerts in Singapore showcased the draw of live performances and events in tourism, proving that festivals and major sporting events continue to spur significant travel.

ITB China

Stay tuned for more updates from the travel industry.