Overview

Saudi Arabia has launched TOURISE, a groundbreaking global platform aimed at redefining tourism for the next 50 years.

Objectives of TOURISE

TOURISE seeks to unite leaders from public and private sectors in tourism, technology, investment, and sustainability. It aims to address pressing challenges, unlock new opportunities, and set standards for a more sustainable and equitable tourism industry.

Platform Features

TOURISE is not just a singular event; it functions as a year-round collaborative platform that focuses on:

• Digital collaboration
• Thematic working groups
• Cross-sector partnerships

The goal is to authorship white papers and global indices on tourism and sustainability, co-developed with leading international organizations.

Inaugural Summit

The inaugural TOURISE Summit is slated for Riyadh from November 11 to 13, 2025. Themes will include:

1. The Future of AI-Powered Tourism – Innovate or Fade
2. The Great Tourism Reset – Disruptive Business Models and Investment
3. Rebooting the Travel Experience – Upgrade in Progress
4. Tourism that Works – for People, Planet, and Progress

With projections for tourism to contribute $11.7 trillion to the global economy this year, TOURISE is positioned as a strategic partner in navigating evolving market dynamics and traveler preferences.

Statements from Leaders

“Tourism is one of the most dynamic forces in the global economy,” stated Ahmed Al-Khateeb. He emphasized the need for adapting to changes in traveler expectations and sustainability demands.

Julia Simpson, also underscored the critical nature of public-private partnerships for achieving the potential of the travel and tourism sector.

Conclusion

TOURISE reinforces Saudi Arabia’s commitment to being a key player in the global tourism landscape, bolstered by collaboration with entities like UN Tourism, WTTC, and the World Economic Forum.