Thailand’s tourism sector has always been vital to its economy. Now, it has the potential to become the heart of something even more significant.

Only 7% of children in Thailand wear helmets when riding motorcycles—this isn’t due to negligence, but rather poverty. Many families face the tough decision of choosing between safety gear and daily needs. Fortunately, for 550 baht (around $15 USD), this situation can change.

Helmet Heroes Thailand, started by road safety advocate and influencer Savvy Rick Brown, aims to change this narrative. Launched in December 2023 with just three helmets, this initiative has gained momentum, leading to nearly 1,000 children receiving free, certified helmets and proper training on their use.

“This is personal,” says Rick. “I’ve seen the consequences of kids riding without protection; I know what happens. We’re not just distributing helmets—we’re providing children a chance for a safer future.”

Now, stakeholders in Thailand’s tourism industry—including hotels, tour operators, and destination management companies—are invited to get involved. This project stands as a Corporate Social Responsibility (CSR) dream opportunity for travel brands to visibly support life-saving measures in their communities.

Join this movement to:

• ✅ Protect lives: Helmets significantly reduce the risk of severe injuries and fatalities.
• ✅ Empower families: Financial strain should not endanger a child’s life.
• ✅ Strengthen communities: Collaborating with local authorities and schools fosters trust and lasting impacts.

Each locally produced helmet adheres to safety standards and costs just 550 THB—a small investment for the protection of a child’s future.

Let’s fill the streets with smiles—not sirens.

📣 Become part of the movement by sponsoring a helmet, hosting a CSR event, or spreading the word.
🎥 Follow @savvyrickbrown on TikTok for inspiration.
🌐 Explore more at www.helmetheroesthailand.org

Tourism leaders—take action. Support this initiative. Promote it vigorously. This is your opportunity to give back in a local, impactful, and unforgettable way.

Contact us to get started:
📞 Max Kimberley-Thompson – 082 008 0586 | 📧 [email protected]
📞 Savvy Rick Brown – 094 463 2348 | 📧 [email protected]