Bakuun and HBX Group have established a partnership aimed at simplifying connectivity for hotels seeking to enhance their distribution. This integration incorporates Bakuun’s Channel Manager Aggregator, B-Aggregate, into the HBX distribution network, facilitating faster growth for hotels through reduced complexity.

With this new system, HBX gains access to over 200 of Bakuun’s Channel Managers and Property Management Systems via a single connection. This enhancement allows hotels that lacked the technology to interface with global distributors to now reach wider markets effectively, improving efficiency and visibility.

“We are excited to collaborate with a leader in the travel sector like HBX Group,” said Doros Theodorou, the Group Chief Commercial Officer at Bakuun. “This integration solidifies our mission to streamline connectivity within the travel industry, providing an easy path for HBX Group to tap into a larger, diverse accommodation inventory.”

Meanwhile, Paul Anthony, Senior Vice President Sourcing at HBX Group, remarked, “This partnership helps remove technical obstacles, enabling hotels of any size to connect with our global clientele seamlessly. We are enhancing our supply chain strategy, aiming to deliver greater value to both our partners and clients.”

This integration optimizes the onboarding process for hotels and improves the management of content, rates, and availability, ultimately elevating the overall booking experience for distributors. It presents new revenue avenues for numerous hotels that previously lacked direct engagement capabilities with HBX Group’s platform.