Overview
Traveloka, the Asian online travel platform, has released data showing a notable increase in travel demand across the Asia-Pacific region, reflecting trends from their recent EPIC Sale.
Highlights
- Popular Destinations: Thailand, Indonesia, and Vietnam were the top search choices among travelers.
- Campaign Impact: The EPIC Sale, which occurred from April 22 to May 5, offered discounts up to 60% on travel-related services.
- Emerging Trends: There’s a marked shift in travelers’ interests towards cultural experiences, nature trips, and family-friendly vacations.
Traveler Preferences
Traveloka emphasizes that the campaign signals a growing enthusiasm for maximizing long weekends and holiday opportunities. The sale applied to seven key APAC markets including Japan and Australia, indicating a wide-reaching impact.
Local Insights
For Thai travelers, cities like Udon Thani, Surat Thani, and Nakhon Si Thammarat have become increasingly popular, showcasing their appeal for local tourism.
Statements from Industry Leaders
According to Ranon Viputsiri from Nok Air: “It has been a great pleasure for Nok Air to collaborate with Traveloka. The synergy between us has yielded remarkable results.”
Baidi Li added, “Today’s travelers prioritize value that resonates beyond mere pricing.”
Growing Travel Behaviors
The EPIC Sale prompted a cultural shift where users no longer only booked trips; they began curating experiences, indicating a deeper engagement with the travel process. As noted by Chad Grospe, travelers increasingly seek meaningful holiday experiences, highlighting the importance of quality over quantity.
