Whitefish-based, family-owned Averill Hospitality, whose portfolio already includes two of Whitefish’s most celebrated properties – The Lodge at Whitefish Lake and The Firebrand Hotel – has announced plans to remodel, rename, and rebrand The Pine Lodge as Whitefish Riverfront Hotel.

Phase one of renovations is already underway at the property, which Averill Hospitality acquired in October 2024. These upgrades are expected to be completed in June, ahead of the busy summer travel season.

As the new name implies, Whitefish Riverfront Hotel boasts an ideal location along the Whitefish River, just blocks from downtown and conveniently located for accessing Glacier National Park, Whitefish Lake, and Whitefish Mountain Resort. Bringing together modern comfort and the authentic charm of the Montana mountain lifestyle, Whitefish Riverfront Hotel is guided by the vision of affordable luxury. The rebranded hotel will still offer guests that deep connection to Whitefish’s natural beauty, culture, and welcoming spirit with an elevated twist.

“The heart and spirit of the property will remain at the core, with thoughtful, modern upgrades and new amenities that enhance the sense of community and place our guests have come to love,” says Brian Averill, President of Averill Hospitality. “The first phase of improvements began in March and is on track for completion by mid-June. Phase two will commence this fall. It’s an exciting time, and we look forward to welcoming guests to a refreshed and elevated experience at this popular property.”

Working in collaboration with award-winning Colorado-based OZ Architecture – whose notable projects include the Telluride Four Seasons, Grand Hyatt Deer Valley, and The Stockman Hotel in Steamboat Springs – the transformation touches nearly every aspect of the guest experience while maintaining the warm, approachable personality that has defined The Pine Lodge for years.

Among the notable changes guests can expect to enjoy at Whitefish Riverfront Hotel include:

• Lobby Expansion & Modernization: A vibrant social hub with a newly added wine and beer bar, expanded space, on-the-go food and beverage offerings, and retail.
• Exterior Facelift & Signage: A refreshed arrival experience, including exterior upgrades and improved signage.
• Upgraded Game Room: A refreshed space featuring fun for all ages, including games and seating for small groups.
• Hallway Refresh: Freshly painted hallways for a more modern aesthetic.
• Fitness Center Expansion: A larger, better-equipped fitness center.
• Breakfast Experience: Improved seating with hot breakfast options as part of the lodging experience.
• Gear Room: Fully equipped to support outdoor enthusiasts.

While new enhancements are being introduced, the property continues to offer its signature amenities, including convenient ski storage and shuttle service to Whitefish Mountain Resort. Summer brings even more ways to explore, with complimentary town bikes, kayaks, and paddleboards for guests as well as e-bikes available for rent.

Whether guests are visiting Whitefish for the slopes, trails, or town charm, Whitefish Riverfront Hotel will be ready to welcome them—with more comfort, style, and soul than ever before.