Incredible Journeys, a sister brand of the B2B operator Gold Medal, has launched a campaign titled Touring Trends to showcase popular destinations and experiences for 2025 and onward. The campaign targets travel agents with seven key touring trends aimed at helping them tailor their offerings to clients. The trends include:

• Top selling tours from Incredible Journeys
• Solo touring options
• Family touring experiences
• Elevated tours
• Women-only tours
• Youth touring
• Group tours

Starting May 15, agents will gain access to 40 curated itineraries, specialized email campaigns, and an agent guide. The initiative includes promotional materials for retail display and social media engagement.

In addition, Incredible Journeys has collaborated with Cosmos to offer a special incentive: agents registering bookings between May 15 and July 15, 2025, will enter a lottery to win spots on a FAM trip to Portugal. Any tour bookings with Cosmos during this period will qualify for double entries.

Mark Henderson noted that the company’s mission is to create personalized touring experiences, ensuring that every journey is unique to the individual, catering to both seasoned travelers and first-time explorers. “Touring Trends” aims to inspire bookings and highlight the diverse range of touring vacations available.

Learn more about the campaign and discover the latest trends by visiting their social media or the Incredible Journeys website.