Sabre Corporation has entered into a global distribution agreement with Riyadh Air, the newly established national carrier of Saudi Arabia. This strategic partnership establishes Sabre as Riyadh Air’s first global distribution partner, expanding an already strong IT relationship and reinforcing Sabre’s role as a key enabler in the airline’s retailing and distribution ambitions.

The collaboration will allow Riyadh Air to utilize Sabre’s advanced technology solutions, including its multi-source content distribution approach, seamlessly integrating New Distribution Capability (NDC) content alongside traditional content. This will enhance the airline’s retailing and distribution strategy, allowing it to deliver dynamic, personalized travel offers to a global network of travel agents, corporate buyers, and end customers. Through Sabre’s extensive global marketplace, Riyadh Air can drive operational efficiency, broaden market reach, and provide travelers with tailored, real-time experiences.

“Sabre is ideally placed to support Riyadh Air’s retailing and distribution strategies,” said Alessandro Ciancimino, Vice President of Airline Distribution at Sabre. “With our multi-source content approach integrating NDC with traditional offerings, we deliver scalable, personalized solutions that align with Riyadh Air’s ambitious growth trajectory.”

Since its inception, Riyadh Air has aimed to be the world’s first digitally native airline. This partnership underscores the airline’s commitment to exceptional customer experiences through cutting-edge technology and seamless retail strategies.

“Partnering with Sabre marks a pivotal milestone in our mission to redefine travel retailing and distribution,” stated Vincent Coste, Chief Commercial Officer of Riyadh Air. “Sabre’s expansive global reach and innovative technology will empower us to engage with travelers worldwide while enhancing their booking journeys with dynamic, personalized content.”

This agreement strengthens the strategic alliance between Sabre and Riyadh Air, which also includes the airline’s adoption of SabreMosaic™ for its Offer Management capabilities.