S Hotels and Resorts Reports a 57% Surge in Q1-2025 Profits

S Hotels and Resorts, a hospitality management firm under Singha Estate Public Company Ltd, disclosed its financial outcomes for the first quarter of 2025.

The company announced a net profit of THB 176 million, reflecting substantial growth of 57% compared to the same quarter last year. This remarkable increase is attributed to effective cost management measures and ongoing financial restructuring to facilitate stable growth.

In Q1-2025, overall revenue from the hotel and service sector reached THB 2,622 million, largely driven by four main properties in Thailand. Notably, the SAii Laguna Phuket property showed exceptional performance following its asset enhancement completed at the end of 2024.

The SAii Laguna Phuket raised its average daily room rate (ADR) to THB 16,404 in January 2025, achieving a 45% increase from the previous year, marking its highest figure since opening. The first quarter’s ADR also surged by 31% to THB 12,951, and revenue per available room (RevPAR) improved by 23%, contributing to a 12% year-over-year growth in RevPAR for the self-managed hotels in Thailand.

This success stems from enhancing the properties in their portfolio, in line with the company’s aim to elevate its asset quality, which emphasizes the SAii brand through top-tier service standards.

Relevant Developments
This impressive performance was bolstered by the recovery of Outrigger Mauritius Beach Resort, which recorded a 16% year-on-year RevPAR increase, alongside the SO/ Maldives, which achieved a remarkable 93% year-on-year growth in Q1’s RevPAR after its first full year of operations.

Michael Marshall noted the company remains devoted to boosting its operational capabilities through strategic renovations, brand enhancements, and efficient service practices, all contributing to steadily improved results.

Moreover, the firm’s proactive marketing strategies and optimized sales channels have allowed it to reach new lucrative markets, playing a vital role in increasing room rates and diversifying revenue sources.

Looking ahead to the second quarter, typically a slower period in the hospitality sector, the company anticipates maintaining its performance trajectory, particularly during the Easter holiday, which occurs later this year compared to last. This could further stimulate travel demand, especially from European and North American travelers.

For 2025, the firm’s revenue target stands at THB 11 billion, with expectations of substantial net profit growth primarily focused on hotel revenue, particularly in Thailand and the Maldives. This anticipated growth will rely on prudent cost-control measures.

In conclusion, the company is committed to refining its financial strategies, minimizing interest expenses through optimized debt structures, and aligning funding sources to enhance operational capacity and secure long-term financial stability.

Marshall emphasized that the focus remains on implementing a profit-driven approach while achieving growth targets for 2025, leveraging strengths in cost management and responding to tourism recovery globally. He underscored the ongoing development and enhancement of hotel brands to foster international competitiveness.