Saudia’s Achievements
Saudi Arabian flag-carrier Saudia has received multiple accolades at the TravelPlus Airline Amenity Awards and the Onboard Hospitality Awards. These events took place during the recently held World Travel Catering & Onboard Services Expo 2025 in Hamburg, Germany. Such achievements highlight Saudia’s commitment to enhancing guest experiences and establishing standards in onboard hospitality.

Rossen Dimitrov, Saudia’s Chief Guest Experience Officer, remarked, “These awards are more than just trophies; they represent our relentless pursuit of excellence across all aspects of our guest experience at Saudia. From our pioneering collaboration with ELIE SAAB to the culturally rich Saudi Coffee Cup initiative and beyond, each advancement redefines inflight luxury by merging timeless design with innovative ideas that delight our guests at every moment.”

Award-winning Initiatives
Saudia’s new ELIE SAAB Premium Amenity Kit has earned Gold Awards for Business Class and First Class, providing a luxurious experience for passengers. This collaboration is a debut in aviation luxury, exclusively available to Saudia’s First and Business Class guests.

Additionally, Saudia’s exquisite Saudi Coffee Cup initiative won a Gold Award for First Class Glassware, showcasing handcrafted cups that represent the diverse regions of Saudi Arabia. This initiative underscores Saudia’s goal of integrating cultural elements into its offerings while adhering to top-tier standards.

Moreover, Saudia was honored with the prestigious TravelPlus Passenger Amenities Five Star Rating 2025, shared by only five airlines globally this year. The Onboard Hospitality Awards also recognized Saudia for its innovative cabin crew uniforms with a Highly Commended accolade in the Best Service Equipment: Crew category, reflecting both style and functionality to enhance service delivery onboard.