HBX Group has shared a sneak peek into its signature annual convention, MarketHub Asia 2025, taking place from February 11 to 14, 2025, at the Studio City in Macau. This event is set to be a transformative gathering featuring global leaders and insights that will shape the future of travel and tourism.

Pippa Williamson, Vice President of Sales at HBX Group, will deliver a global business update, covering the challenges and opportunities shaping travel today and revealing HBX Group’s vision for the future.

Noor Ahmad Hamid, CEO of the Pacific Asia Travel Association (PATA), will present a keynote focused on sustainable tourism, examining emerging industry trends and the importance of collaboration between public and private sectors for a more resilient future. He will later join Dr. Crystal Shi from the School of Hotel and Tourism Management at the Hong Kong Polytechnic University to discuss workforce challenges in the travel sector and will propose actionable solutions to fostering inclusivity and innovation.

Ami Vitale, a National Geographic photographer, will leverage her experiences to illustrate how empathy drives meaningful change, showcasing the transformative power of travel through personal stories.

Representatives from industry giants like AWS, TikTok, and Klook are also scheduled to present on various topics, including AI applications and evolving traveler behaviors.

These speakers are backed by the platinum sponsors of MarketHub Asia, including Studio City, Accor, Minor Hotels, Dusit Hotels and Resorts, and Center Hotels.

“We look forward to welcoming our clients and partners to Macau for this year’s MarketHub Asia,” stated Carlos Muñoz, Chief Commercial Officer at HBX Group. He emphasized that this year’s event aims to unite leading minds and innovative organizations, facilitating discussions critical to the ongoing evolution of the travel industry.

Set at Studio City Macau, MarketHub Asia 2025 will feature rich discussions and networking opportunities, serving as HBX Group’s flagship event.