Valencia Unveils New Culinary Campaign: The Mediterranean Larder
Spain/Tourism/Tourism Boards

Valencia Unveils New Culinary Campaign: The Mediterranean Larder

Valencia launches its Mediterranean Larder initiative, highlighting the region's rich culinary heritage and commitment to sustainability.

Valencia’s Mediterranean Larder Initiative

Valencia has introduced its Mediterranean Larder initiative, underlining its reputation as a leading culinary destination. This campaign celebrates local culinary heritage by promoting high-quality, locally sourced products, with a strong focus on sustainability and zero-kilometre produce, aimed at fostering better connections between producers and consumers.

Central to Valencian cuisine are three main elements: the sea providing fresh fish and seafood, the fertile gardens offering high-quality vegetables, and the wetlands that support rice fields essential for iconic dishes like paella, particularly in the Albufera region, known for its distinctive rice production.

Upcoming Events

On May 16 and 17, 2025, the Deleste Festival will take place at Valencia’s Jardines de Viveros, featuring performances from notable bands such as The Vaccines, Teenage Fanclub, Death In Vegas, Anna of the North, and the British post-punk group Deadletter.

Deleste Festival

Air Connectivity

Reaching Valencia is convenient, with direct flights from 11 UK and Ireland airports, including Birmingham, Bristol, and Dublin. A flight time of just under three hours makes Valencia ideal for a weekend getaway.

Find more details on this initiative by visiting the official page on Travel Daily Media.

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